The best fitness website on the internet should be yours. Yes… yours! In order to position yourself in your local fitness market, you need to promote your products or services on a highly optimized, direct response fitness website.
Conveying the Vision
Think of your market positioning statement from an objective point of view. Your job… in very simple terms… is to provide the best solution to a prospects problem or question. Your fitness website should be designed to position you as the only legitimate answer to their concern.
The best fitness website is going to be designed in a way that lets the customers know you have empathy for their situation, have the credentials to keep them safe, and showcase success stories to prove your success.
The best fitness website that I have ever seen is one of our clients. And I am being totally objective here. I won’t give details of which client or clients I am referring to as I believe their hard work should not be copied by others. However, I can say that the clients I am referring to dominate their local market by having so many opt in’s that visitors to their website are more likely to opt in than not.
Think about this… if your fitness website averages just 50 unique visitors per month… and half of them opt in to your marketing funnel… that’s 25 new targeted prospects for you to close!
Using the Tools of Success
The best fitness website will use its market positioning statement throughout its offline and online marketing materials.
- Timely and consistent email newsletters
- Success Stories showcasing their results
- Answers to frequently asked questions (FAQs)
- Lead generators for each niche market you serve
- Auto-responders providing additional content and information that the prospect wants
The best fitness website will generate regular targeted traffic, offer multiple lead generators, grow your opt-in list and clearly define why you’re the fitness expert in your local area. Is your fitness website doing this for you?