In this video I give some feedback to an existing client named Chris. He is changing up his target market to be more precise and more on point – more niched. His market is more defined and it will allow him to easily differentiate himself from all the competition he faces and generate new collaborative partners.
One other main point I want to make, when choosing a target market don’t ever feel as though you are stuck with them. You’re not making a life or death decision. It’s easy enough to pivot using simple copy edits when you need to.