The real fitness buzz about the internet is that an optimized well-designed website that generates new leads is more effective than those that are flashy and non-optimized. Online personal training is relatively new to the internet compared to other fitness products, but it hasn’t taken long to discover that to be successful the site must be informative, easy to use and productive in terms of lead generation.
You can find thousands of fitness websites that are nothing but run-on pages of promises. Trainers promise to show you how to get a “six pack” even if you’re 80 years old. If that sounds somewhat incredible for most people then you’re not alone.
So what’s the response to these kinds of wild promises? The reader leaves the site and looks for one that makes sense. Producing a successful web site involves a lot more than flashy fad graphics that take too much time to load. A successful site is one that convinces people to stay on the site and eventually purchase your personal training service.
Of course, a successful website actually begins with optimization. The real fitness buzz about the internet is that a successful website will accomplish several things.
- Generate a regular supply of fresh leads
- Make a great first impression on the target audience
- Convince readers to return many times
- Convince visitors to purchase your service
This is a big order for a website, so it’s not surprising you need to have a site which is optimized, well designed and informative. Of course, understanding these needs and fulfilling these needs are two entirely different matters.
The real fitness buzz about the internet is that a personal training website should be professional, updated regularly, easy to navigate and content rich. It should also create an opt-in list, close sales and serve as your online marketing tool. That’s a tall order for a website, and it’s not hard to believe that designing a website is harder than it looks.
Personal trainers that have websites which work are the ones to imitate. They tell the honest truth about their services and the potential results. Customers are treated with respect and as if they have intelligence. But most importantly, the real fitness buzz about the internet is that an optimized website can help any fitness professional be successful working for him or her self.
If you’re interested in developing a productive website that enables you to pursue your dream of owing your own fitness business, we can share the buzz. The real fitness buzz about the internet is that a sales-pitchy boring website that doesn’t generate leads is a waste of time. Personal trainers need a site that reflects their training and expertise and generates new leads at the same time.