An online personal training website can be a successful business model for personal trainers wishing to work for themselves. Accessing fitness online has become so popular that industry projections only show phenomenal growth over the next decade. You have a chance to establish yourself online while there’s plenty of room for competition.
Marketing fitness online is a little different than marketing fitness in person. When a customer goes to a gym looking for a personal trainer, the face-to-face marketing can be very effective. When you try to convince someone that personal fitness training can be just as effective online as it is face-face-face, the web site is doing the selling.
An online personal training website should follow certain guidelines in order to be successful. The first guideline concerns search engine optimization. You want your site to be found over and over again when people do a keyword search. Keywords are those words which relate your website content to the search terms.
You also need to have a website that has content which meets your business goals. A well-designed marketing plan should be supported by website marketing tools. If your goal is to add 10 new customers each month who want to lose weight then your website must address weight loss issues through online newsletters and programs.
In addition, an online personal training website should support your customer tracking using online methods for lead generation. You want to use auto-responders, opt-in lists, email and chat communication for example. Your customers must have a simple way to contact you through your website when they need more information.
Marketing Heavy Weights
An online personal training website must also target the market you wish to serve. The fitness industry is well segmented, and personal trainers often specialize. For example, a personal trainer may offer services for weight loss, sports training, injury rehabilitation, senior citizen fitness or cardio and weight training.
If you are primarily targeting senior citizens as customers, you want your website to be “senior friendly”. For example, you will want to add your link to fitness directories which specialize in senior products and services. This kind of careful customer targeting can generate a significant number of leads which will turn into paying customers. This holds true no matter what kind of personal training services you offer.
Developing the ideal online personal training website is best handled by web masters who understand the need for an integrated marketing plan. We can design your website so you attract the right customers through search engine optimization.
Your site can become a market heavy weight among the online personal training websites.