A well designed health and fitness website has to do more than just drive traffic to the site. It must also be ready to close a sale. This is a simple concept many website overlook and it costs the site owner in terms of lost business.
Ready to Buy
There are two kinds of site visitors. Some people are simply browsing the internet to get a good idea of the best way to search for what they want. Other people are ready to buy and don’t want to spend a lot of time looking at multitudes of sites.
When you have a health and fitness website, you can turn both kinds of customers into income generators through web design. The point is that browsers often decide to go ahead and purchase when they find an appealing site. When a customer is read to purchase, your website needs to be ready to close the sale.
There’s a lot of discussion about websites being an efficient means for product distribution, marketing and sale closing. People enter the world of the internet expecting access to a shopping method that’s quick and easy. So it’s a sale killer when a site is difficult to navigate, doesn’t contain informative content, makes it hard to purchase a product or service or doesn’t provide a way to contact the owner.
Anyone who has shopped on the internet has had the experience of leaving a website, because it proved too inefficient in a world where efficiency reigns. When a customer is ready to buy, they should be able to do so with as little frustration and effort as possible. A customer should be able to navigate the health and fitness website from initial entry to final confirmation of purchase and then leave the site thinking about how smooth the transaction was handled.
The goal of most businesses is to find those customers who will buy and buy again. This is especially true in the wellness business which promotes fitness as a way of life. A health and fitness website should provide a smooth transaction that leaves a good impression in customers’ minds so they tell themselves “I’d use this site again.”
A professional web site designed by experts can insure your health and fitness website has the customer tools which promote a final sale and repeat business.
- Page links which make logical site navigation
- Grouped navigation links making it easy to jump to the order and payment pages
- Order and payment processes which flow smoothly
- Order confirmation auto-responders
- Clean and informative site content
- Easy means for contacting site owner for more information
We can design a health and fitness website that can turn a browser into a buyer.