How’s everyone doing? I hope you’re busy as all heck with new training clients and a steadily growing fitness business. I wanted to take some time and share with you a lesson that – while easy to understand – is often difficult for most to get.
When you’re developing a squeeze page or an opt in page, a simple layout is key to success. Here’s some pretty cool proof:
Motley Fool, a widely popular investing info website, is launching a new membership program soon. Would you like to see the squeeze page of a multi-million dollar company that built it’s roots and foundation through the Internet? Here it is… (and here it is live if you prefer to see it that way)
Was It What You Had Expected?
Most people think that flashy colors, tons of images and all sorts of banners are key to success. More often than not… they are the key to failure.
When you are developing your fitness website squeeze pages, keep a few things in mind:
- Keep the rif-raff to zero. Only include what’s absolutely needed to get someone to give you their name and email address.
- Use the power of video. People LOVE video. It interests them and more often than not… your video will be watched. You should be warm , inviting and professional in your videos. This pre-sells your services even more. And always include your call to action at the end of your video (which for a fitness squeeze page it would be to fill in the form below for a free consult or a free report, etc).
- Text is limited only to a few lines or bullet points. The less people need to read… the better. Keep your copy short, to the point and benefit rich.
- Your background image should be a light color or white. Flashy design detracts from your MWR. I know it’s pretty and cool… but direct response marketers and uber-successful online businesses know that simple layout and design is key to success.
As you think about your fitness website design and layout, remember that your website is often the first impression a potential client has of your business. Having a professional fitness website design and layout is critical to increasing opt in’s.