A personal trainer website should be frequently updated in order to avoid becoming stale. Marketing is a dynamic process that is constantly changing in order to access shifting market needs. If your industry changes, the customer market changes and customer needs change, then it only makes sense the marketing program must change also.
There are plenty of signs a website has gotten stale and needs refreshing. A personal trainer website that doesn’t appeal to current customer needs won’t get much traffic. Even if people do manage to find your site, they don’t stay long enough to become a customer.
Another sign of a stale website is a decline in sales through the site. Without customers and sales you’re not going to be in business very long. Evaluating problems with a website means starting from the very beginning and analyzing the ability of the site to meet search engine optimization guidelines, engage the customer and close a sale.
The savvy website owner makes good use of statistics for analysis of traffic too. Statistics or web analytics track traffic patterns on your site so you have a way to measure whether the site is working for you. Statistics on a personal trainer website can tell you how long site visitors stay on the site and how many of those visitors decided to buy.
Without statistical tracking you have no way of knowing if your personal training website needs to be upgraded, modified or even scrapped. You don’t want to find yourself sitting in front of the site one day wondering why there’s no business coming through. By then you’ve already lost some of your customers.
Always Working Hard
You want your personal trainer website to always be working hard for you. The website is a marketing tool that is your online customer connection. The site should:
- Rank well in the search engines
- Have incoming leads from the search engine
- Always be professional in appearance
- Qualify leads that are most likely to buy
- Provide accurate information
- Pre-sell leads through sales closing
As can be seen from this list, each item needs ongoing monitoring in order to make sure the personal trainer website is doing its marketing job. When the website fails to meet customer expectations it doesn’t take long for web traffic to decline.
We can help you develop, upgrade and maintain a site with user appeal and workhorse results. Many websites that run into problems are designed by well-intentioned site owners who don’t understand the intricacies of search engine ranking. You don’t have to let this happen to you as you build your online business.