I wanted to tell a quick little story about upselling. Think of how you can use this example in your fitness business and on your fitness website. Upselling or bundling is one way of adding more value to your clients.
I recently purchased a magazine subscription as a Christmas present for someone. I purchased the gift subscription on their website. Right before I was about to checkout, an offer appears. The offer is to add another magazine subscription of a different magazine (but in the same genre) for just $5.
The offer is almost perfect. Not only are the magazines one that my friend would like, the price is perfect too. The offer is $5 for an entire year of another magazine in the same genre. They even go so far as to offer two titles my friend may like and then they offer an option of bundling together the 2 additional mags.
My options: do nothing – add 1 of the additional titles for $5 – or add both additional titles for $10.
Take a look at the image below… even the wording is great. Notice how they use words like “Today Only” and “One Click Is All It Takes!”
The only thing that could have made this offer better was a bundle of both magazines at a discounted rate. Even if it was only a buck. I would have also added another headline that said something like “Get 2 More Magazines Subscriptions for (insert friend’s name) for just $9 bucks!” Other than that… they did a nice job.