Fitness web designs should concentration on being informative and producing leads rather than being glitzy and complicated. A site that’s hard to navigate or difficult to read will not be good at generating new customer leads, because people don’t stay on difficult sites for more than a minute or two. There are too many options on the internet for them to waste their time trying to figure out how to buy something on your busy site.
When fitness web designs are “glitzy” the shine should be in its easy-to-use features rather than in difficult to read graphics. Busy and complicated websites are frustrating and hard on the eyes. It only takes a couple of clicks on the mouse to navigate to a more appealing site, and at that point you’ve lost a customer.
The glitz on your site should be subtle in that customers should experience it in the form of a well-designed and coordinated web site. It begins with a unifying theme that reflects your business mission and vision. Everything on the site should support your business goals.
The glitz continues with well-written website content that is easy to read and understand. It’s terrible to read through web site content and still be wondering at the end what it all means. Your website should be organized, answer most customer questions and make sense. Unprofessional websites that are poorly written ramble on repeating the same sales pitch over and over again, not really saying much of anything.
Fitness web designs should reflect the same efficiency with which your run your business. First impressions do count, and the more professional your website, the better customers will feel about your ability to provide the products or services.
Let It Shine
Of course, you can have the nicest looking fitness web designs on the internet, but if it’s too hard to navigate the customer will give up the fight. A website must have a logical content flow and an equally logical link flow. Links should be grouped in a way that makes it easy for the customer to find the page they need.
In addition, effective fitness web designs will have all the features which turn the site into a lead generator and search engine optimizer. The total marketing plan will focus the customer’s attention on action such as signing up for a newsletter or buying a product or service. The purpose of the forms, newsletters and email contact boxes is to get the customer to commit to your site in some manner.
There are plenty of ways your website can shine. That’s what we do – create websites that shine in a way that means business.