An effective fitness trainer website is one that meets certain design conventions but also reflects your personal style. This is not always easy to achieve as evidenced by the many poor looking websites on the internet. What you want is a website that inspires potential customers so they convert from the “somewhat interested” to the committed paying client.
Symphonies of Design
The difference between a great fitness trainer website and a mediocre one often lies in the unity of the site pages. It’s not each note in a concert piece that makes the beautiful music. It’s the series of integrated notes that create beautiful sounds which make a symphony.
You want your website to be a symphony of creative and effective web pages. Each page should serve a purpose which may be to inform, instruct or sell. The theme should be unified and always focused on your ultimate purpose – to find, sell and keep new customers.
The qualities of an effective fitness trainer website are important for selling to your service or products to a targeted market. Your website should be designed so that it ranks well and is frequently found by any search engine. This is done through the use of optimizing key words which represent the words customers use to find the service or product they desire.
Sweet Sound of Success
A fitness trainer website that generates new personal training client leads on a daily basis must look professional and consistent. Think about the websites you’ve accidentally visited only to navigate away from a quickly as possible because they looked uninspiring or amateurish. Instead of making beautiful music, these sites create a disharmonious din!
We know your website should be able to accomplish some very specific goals:
- Qualifies leads so you have warm customer leads for follow-up on a daily basis
- Provides the information potential customers want to know
- Feeds pre-sell leads to the trainer’s services
- Makes navigation easy so customer never gets frustrated
- Presents information in a way that’s easily understandable and logical
When you attend a symphony it’s usually in a concert hall where there’s exceptional acoustics and seating which enhances the experience. Your customers should visit your website and feel welcomed, and comfortable they are going to be able to get the fitness training services desired.
Personal trainers are professionals that are able to help people achieve their health and fitness goals. Your fitness trainer website should reflect this professionalism no matter where the customer is reading on the website.