I wanted to touch base with everyone and talk a bit more about design -vs- SEO.
I am amazed at the webmasters who know little to nothing about SEO (search engine optimization). They charge a few thousand dollars or $20,000+ for a flashy website with nothing more than a bit of glitz and glam. And yes, I actually know people that have spent that much on a website 🙂
We routinely take on new clients that already have a website developed. They’ve already dropped several grand on a sexy website, but have nothing to show for it except the pride of a flash animated header.
When clients come on board with us we talk reality. A flashy website may look good, but does it make your business money? Our websites are a blend of direct response marketing and SEO. Why invest money into anything that does not enhance your marketing efforts?
I love seeing the results our clients get with a great looking website that is designed to meet their fitness business needs while increasing their authority as THE fitness expert in their local town.
Just today I had the priviledge of emailing 2 newer clients (they signed up a month ago) and letting them know that they are now #1 in both Google and Yahoo for a MORE THAN 1 keyword.
How awesome is that? I love that part of my day. I love the clients that come on board with my company because they “get it”. They get that having a flashy website does little to nothing for their bottom line. But having a direct response inspired, SEO website as the hub of their marketing efforts not only increases leads, but it saves them money.
Here’s the thing… flashy websites need to be redesigned as trends come and go. You’ll spend more money on all of your website tweaks and redesigns than if you had 1 kick butt website that was built properly from the ground up. The only thing that needs to get tweaked with a properly built website are the things that get added as your business grows. Did you recently start a nutrition program? Add it to the website!
Keep this in mind, your website is a marketing tool. Use it as such. Flash is great for the ego. Direct Response and SEO are great for the bottom line.
Take care and keep learning! Be sure to leave any questions or comments below and include your domain name so you get SEO credit for an incoming link to your site!