Shhh… little known secret, SEO is not as important as you might think it is! “WHA!?” Yup, see I actually got my start doing Search Engine Optimization almost 15 years ago so I know a thing or two about SEO, how it has changed, and how relevant it is to your business. In this video, […]
I created a video for you today and it’s about writing blog posts. Blogging can be a headache. Just keeping it real 🙂 In this video I breakdown what a blog is and how to best approach it depending on the goal you are trying to achieve. As always, you want to write something that […]
Today I want to share some things I know about your conversion rate. What is a conversion rate? Well, you take how many people opted in for your offer and divide that by the total number of people who saw that page and multiply it by 100. So if you had 127 people opt in […]
Below is a 15 minute video that shows you 4 different samples of thank you pages. It’s important to know what some options are for thank you pages and also when to use which one 🙂 (Click headline to view the full post)
Get Your Crash Course For Simple-High Converting Sites (FREE Gift) – Click here to get it In this video, I teach you how to create a website for your business that will generate both leads and sales. I dive into the 3 things your website MUST do to ensure visitors Know, Like, & Trust you […]
Recently I was asked to be a guest on the Online Trainers Federation Podcast to answer a question from a listener named Dom. Here’s what Dom asked: “Right now I’m really focused on building my email list before I launch into online training. I have about 300 people, mostly clients, family, friends, but I’m struggling […]
Today’s topic requires some visuals so please watch the 11 minute video that breaks down the 6 things your website needs above the fold here. The video will best be viewed at full screen so go ahead and click the little full screen button in the lower right of the video once it starts playing.
Which is best for conversion? Websites or landing pages? Answer: NEITHER (as we know them today) This is a little longer of a training (23 minutes), but it gives so many good lessons including: What your home page should look like and WHY What your navigation bar must consist of and WHY How to get […]
This little training is 9 minutes long and shows you how 2 identical pages can have VASTLY different conversion rates. The only difference? The offer. I also go over the actual number of leads since this is a hot topic for many local fitness business owners, but something that is often misunderstood.
Last night I attended a powerful foster parent training session, and believe it or not, it was loaded with website and sales lessons. I hope you don’t miss this video. It’s powerful. Run time: 10:54
Have you ever heard of the “1000 True Fans” strategy? It’s quite simple and I actually like the concept a lot. But what often gets left out of this simple strategy is the “how” – how do you get 1,000 true fans to implement the actual strategy? So I cover that (and more) in today’s […]
Here’s how 1 word on your website can lead to more sales – or lost sales. This isn’t a video about copy necessarily, but instead a more subtle lesson that is rarely taught or talked about. Run Time: 5:32
Here are 3 pieces of proof that a website (done correctly) will lead to more revenue in your business. I also share my exact process that turns website viewers into email readers and ultimately paying clients. Nothing beats actual proof that a system works! Run Time: 12:34
One way to instantly stand out from your competition and become the go-to person in your industry is to have an abundance of testimonials. This video shows you an easy (and free) way to grab testimonials from Facebook, email, or any place online, and blur out parts you want to keep hidden. Run time: 5:50
When people think of your industry – you want them to think of you. So if you’re a fitness business owner in Ithaca, NY then you want the good people of Ithaca to think of you whenever they think of weight loss results. One way this celebrity status is created is through your website and […]
This is one of my favorite trainings because there are so many lessons included. Sales lessons Copy lessons Website Layout and Design Lessons Branding Lessons Referral Lessons and more… Give yourself 22 minutes to watch this. I think you’ll get great value from it. In the video I mention an ad… an image of that […]
You’re doing live, but are you using it to its fullest potential? Embed that baby into your website to get more traction from it and to season your Facebook pixel! This makes your cost per lead less and helps you focus in on the right people that SHOULD be seeing your ad.
Nothing drives my point home faster than a former president. Many webmasters will sell you on a fancy design, but I will always stand by my philosophy that a fancy design is NOT what converts. A simple home page with a clear call to action is always the winner.
Ever wonder how to grow your Facebook “likes” or what a Page is used for? Here’s my strategy that you can copy or at the very least get some good ground info on Pages and why they are fading away… but still absolutely critical to have. In the video I mention that I will share […]
In this video I give some feedback to an existing client named Chris. He is changing up his target market to be more precise and more on point – more niched. His market is more defined and it will allow him to easily differentiate himself from all the competition he faces and generate new collaborative […]
Don’t use Aweber to make a form pretty. Instead create a basic form with a transparent background. Use your website or landing page for all of your design needs. Here’s a short video that shows you exactly how to build a basic form within Aweber. If you decide to start using Aweber, please consider buying […]
When it comes to running a business you need tools. Period. You can go out and buy 4 different programs, spend a lot of money, and get totally frustrated that those programs don’t “talk” to one another… or you can use software that works. I know some of you watching this have tried Infusionsoft and […]
Ithaca is located in central New York. We’re called the Finger Lakes region and we’re best known for our wineries. We give Sonoma a run for their money most years. But our winters are… well… ridiculous. So last winter our visitor’s bureau decided to change their website’s home page and tell people to go to […]
If you create videos then I hope you’re using YouTube to help distribute them. While YouTube marketing is an intenstive marketing tactic to learn, today I wanted to share with you something rarely known – you can add custom links to your YouTube cover art! Watch this short video and implement it within 10 minutes! […]
There are so many tools and programs to create landing pages or sales, but my favorite remains LeadPages (the link will open in a new window). Watch this video that shows you how to use their new Drag and Drop builder to create a page from scratch. You can use the instructions to also easily […]
Have you ever wished that you could find stock images that actually match your business color scheme? Well wish no more! In today’s short video I share 4 programs you can use to not only find stock photos (most for free and require no license) but also find stock photos in your color palette. In […]
Hi, everyone. I wanted to share something that worked for me. I was able to get published in The Huffington Post rather quickly and easily by following the steps I outline below. Here is the first article I wrote. As you can see I played it very safe and didn’t even add a call to […]
A Fitness Marketing Squeeze Page Lesson From One of the Most Popular Investment Info Website Out There. You Can Learn a Great Deal About Your Fitness Website Design From Leaders In the Internet Field. Click the title above for the full article.
Fitness Website Design Ideas Shows You How to UpSell Using This Real World Example From the Web. Click on the title above for more…