You all know that I rarely interview people in the fitness industry because it’s riddled with “experts” wanting to take your cold hard cash and not really caring too much about you, your business, and your success. So today I am SUPER PROUD to introduce you to Alicia Streger. She started out in the fitness […]
2 Hillbillies and a Camera
This last weekend I attended a tractor parade. Yes, you read that correctly. Go ahead and get your sarcastic comments out of the way now 🙂 My oldest son (who is almost 3) LOVES tractors so we gathered the extended family and trekked almost 2 hours to see 200+ tractors drive by. It took me […]
Being Kind, the Olympics, and Your Business
I get a little choked up in this video. It’s really my entire life and business philosophy summed up into a little 10 minute video. If this connects with you then you’re in the right place. Here is a link to view some pictures of the 2 ladies I talk about in the video. I […]
How to Have Conversations That Matter with Prospects, Clients, Employees, and Others
The truth is… we rarely have conversations that matter. No one prepares you for the tough conversations you have to have as a business owner. What happens when a client is falling off the wagon? How can you re-motivate them and keep them committed? What happens when an employee is going lame? How do you […]
Are You a Surfboard or an Ironing Board?
Happy Tuesday morning to you! What a night I had last night. I stayed up way too late for my comfort watching the DNC convention. But I’m awake and ready to go now 🙂 The other day I saw this meme and immediately knew that I wanted to write to you about it. You may […]
3 Words You’ll Never Hear Me Say…
I seriously wish you could be with me when I sit down to write these posts to you. It’s a favorite part of my day. I LOVE connecting with people about life and business. And lately I’ve been seeing an explosion of “coaches” and marketers using words that, quite frankly… annoy the living daylights out […]
I Didn’t Break My Rib (Thankfully)
2 weekends ago I was pruning a branch that was unruly. The branch was maybe an inch thick – nothing too terrible. Before I go on you should know these 3 things about me… I can be pretty dumb about some things. I am outdoorsy, but not the best at yard work/gardening (my wife is […]
Email Marketing With the Biggest Name You’ve Never Heard of…
We all have to email our list, but quite frankly who has the time? And what should we email them? And how to we track it all? These questions and so much more are answered by Shari Friendman – the email copywriter behind the industry’s biggest names (Elliot Hulse, Vince Del Monte, Coach Scott Abel, […]
What Does Freedom Mean to You?
Like many of you reading this, I spent last weekend celebrating the 4th of July with my friends and family. For those of you not in the States, this is a holiday where we celebrate our independence from England way back in 1776. No hard feelings to my English friends 🙂 As I played with […]
Interview with Bruce Whipple
It’s not every day that you meet someone with an intense history in growing business from start-up to going public. It’s not every day that you meet someone that can share entrepreneurial wisdom alongside business strategy. But today’s interview does just that. Meet Bruce Whipple, a colleague of mine that I speak to several times […]
Can You Solve This Business Riddle?
It’s a nice and breezy day here in Ithaca. There is a slight wind blowing and later today the town is gearing up for a massive photo shoot to show support for the Orlando victims. It’ll be a great way to show solidarity and gather with others. I wanted to share something with you today. […]
Sales Lessons From My 2-Year-Old
Warning: this article contains icky 2 year old stuff This morning my 2-year-old son woke up at 6:00 a.m. We did our normal routine which includes changing his diaper. We then came into the living room to play. A few minutes later my little guy ran into his bedroom and yelled out, “two minutes!” That […]
How a Manager Lost $13,840 Over a Free Cheese Pizza Coupon – True Story
I live in Ithaca and it’s home of Cornell University. If you know anything about Cornell, we are fanatical about our ice hockey. We have an amazing ice hockey program, both men’s and women’s, and I’m lucky enough to have season tickets to our men’s and women’s teams. In the back of the season ticket […]
4 Business Lessons From David Bowie
Recently the world learned of David Bowie’s passing. It came as a total shock to many of us including some of his biggest fans. As I watched social media light up with the news of his passing I couldn’t help but think back on Bowie’s career and draw out a few business lessons. Lesson #1 […]
Build Your Business Following This Proven Model
I believe one of the biggest lessons I can pass on is this: Follow Proven Systems That Work! I saw a commercial for the first time last night and it perfectly described a business system I believe in and one that works time and time again. Check out the commercial before you read any further: […]
Lessons From a Failed Coaching Business Owner
Let me set the stage. It was a muggy mid-August day in central New York (read: hot, humid and over-all icky). I was sitting at my home office and I was feeling amazing. I was super-pumped about my new venture: business coaching. I already had years of experience as a successful business owner running a […]
Athletic Trainer Website
The question is why should someone visit your athletic trainer website over your competitors? The answer lies in the way you present your athletic trainer services on the site. You want a committed customer who finds personal value on your website, and in doing so, returns again and again for services you provide. The Final […]
The Best Fitness Website Should Be…
The best fitness website on the internet should be yours. Yes… yours! In order to position yourself in your local fitness market, you need to promote your products or services on a highly optimized, direct response fitness website. Conveying the Vision Think of your market positioning statement from an objective point of view. Your job… […]
Fitness Center Website
A fitness center website needs more than just search engine optimizing and geeky tech coding. Fitness training is really about getting prospective clients pumped up about working work. Your fitness center website should create the same sense of excitement! Engaging The best way to describe the tone and style of an effective fitness center website […]
Building a Profitable Online Personal Training Business
Building any business is difficult. It takes guts, perseverance, dedication, time and money. Actually if you want the truth, it takes a lot more than that. It takes a toll on your life. Your family suffers, your bank account dwindles and your stress levels shoot through the roof. Regardless of all these scary emotions and […]
Fitness Internet Directory
A fitness internet directory is an ideal tool for creating customer leads. By including your website link in a directory, you are able to access those customers most likely to buy your products or services. Online marketing enables you to reach the target market within the health and fitness industry. Be On Alert….Incoming Links on […]
Fitness Internet Marketing
Online newsletters have become an integral component of fitness internet marketing. Newsletters serve several purposes and one of the primary advantages is the ability for you to contact your targeted list of potential clients at will. Newsletters often contain helpful information such as recipes and motivational articles. However the most crucial part of your newsletter […]
Fitness on the Internet
Fitness on the internet has become the online wonder child of sales. People are turning more and more frequently to the internet to find solutions to health and fitness issues that once required doctor and fitness center visits. The result is a growing industry that offers entrepreneurial opportunities to anyone who wishes to be their […]
Fitness Trainer Website
An effective fitness trainer website is one that meets certain design conventions but also reflects your personal style. This is not always easy to achieve as evidenced by the many poor looking websites on the internet. What you want is a website that inspires potential customers so they convert from the “somewhat interested” to the […]
Fitness Training on the Internet
Fitness training on the internet is a new service many personal trainers are offering. It represents an innovative way to deliver health and fitness services to customers around the world. Technology has created efficient tools that enable even a single person to handle hundreds of customers through their fitness website. No-Resistance Program In fitness programs, […]
Fitness Web Design
A fitness web design doesn’t have to be flashy in order to be effective. Some people confuse the concept of flashy with well-designed when the two are really not related. A professionally designed website that is optimized and produces customer leads doesn’t need a lot of unnecessary features that only serve to slow down the […]
Fitness Web Designs
Fitness web designs should concentration on being informative and producing leads rather than being glitzy and complicated. A site that’s hard to navigate or difficult to read will not be good at generating new customer leads, because people don’t stay on difficult sites for more than a minute or two. There are too many options […]
Fitness Web Directory
A link to your site that is placed on a fitness web directory can increase your incoming leads. In fact, you should include your link on more than one directory, because the number of links on quality sites can also increase your search engine ranking. There are many different specialty directories available, and you should […]
Fitness Web Search
When people do a fitness web search they may use a variety of terms related to health, wellness and weight loss. Anyone searching the internet for information on fitness is a potential customer for health related products and services. That means each seeker is a potential customer when they are able to locate your website. […]
Fitness Website
A fitness website can be an important part of any total marketing plan for fitness centers, gyms, health clubs, personal trainers and any other fitness business. But it’s important to understand that a website is just one component of a marketing plan even if you’re running a strictly online business. The site must be optimized […]
Fitness Web Site
Developing a fitness web site requires using as many tools as possible to keep a web presence at all times. This may sound like all you need to do is keep a site up and running, but it actually means you need to continually rework the site. By reworking the website on at least a […]
Fitness Website Content
Fitness website content writing and development is a marketing skill that can literally make or break a business. A boring and uninformative website will discourage any visitor from the moment they visit the site. Web content should be entertaining, powerful, informative and motivating in order to make a good first impression. Dynamic Balance Fitness website […]
Fitness Website Design
A fitness website design should include features which pull repeat business. It’s important to have new customer leads on a regular basis, but it’s just as important to have customers who keep coming back to your site to buy. Your website has a big job in that it must attract new visitors while bringing back […]
Fitness Web Site Design
Like most things in life, a fitness web site design can be done the right way or the wrong way. A web site is a business investment which means it needs to reflect professionalism in its concepts, design and maintenance. Finding the right web site developer is an important decision which can have long term […]
Fitness Website Directory
A fitness website directory is a valuable resource for generating incoming links to your site. A directory enables internet users to save search time, easily locate information they are seeking and zoom in on those links which offer the goods or services they’re seeking. Placing a link to your site in a directory can generate […]
Fitness Website Profits
Fitness website profits will vary from site to site depending upon the owner’s ability to capture and follow-up on customer leads. To generate paying customers through a website, you have to be able to first attract the potential customer in the first place and then have the means to make contact. There are a number […]
Fitness Web Site Reviews
Fitness web site reviews are used to identify weaknesses on the site in terms of appearance, usability, flexibility and content. The recommended improvements can involve sophisticated web designing which is best handled by a professional webmaster. Website owners need to concentrate on taking care of customer leads rather than worrying about technical website details. Expert […]
Fitness Web Sites
Developing fitness web sites sounds so simple when it’s reduced down to starting online businesses and collecting money from the customers rushing to the sites to buy products or services. But what if the customers can’t find the sites, or when they do, leave just as quickly as a click on a link? The answer […]
Fitness Website Templates
Fitness website templates are good tools for beginning website construction, but it’s difficult to achieve a professional and unique design that’s search engine friendly. A much better alternative is to let a professional designer create a website that will be optimized and target the market you have chosen. Using a web master insures you spend […]
Fitness Website Traffic
The concept of maximizing fitness website traffic includes a lot more than just getting random hits on your site. Maximizing online traffic means directing those people, who are most likely to buy your products or services, to the site. When the person reading your site is someone looking for a vendor who sells what you […]
Health and Fitness Business Opportunities on the Internet
There are an unlimited number of health and fitness business opportunities on the internet. Online selling has proven to be profitable in all segments of the wellness industry ranging from exercise clothing to dietary supplements. This wealth of opportunity can generate significant profits for anyone in the fitness industry when the online business is presented […]
Health and Fitness on the Internet
To succeed in the business of health and fitness on the internet requires finding the right market niche. The topic of wellness, health and fitness is extremely popular which means you’re competing with thousands of competitors. You have to find the right market niche and then create a marketing plan which targets those customers within […]
Health and Fitness Web Directory
Adding your website link to a health and fitness web directory is one of the best ways to get a steady supply of incoming leads. You not only will increase your incoming links but will also increase your ranking by the search engines as a result of the additional contacts. Many people prefer to use […]
Health and Fitness Website
A well designed health and fitness website has to do more than just drive traffic to the site. It must also be ready to close a sale. This is a simple concept many website overlook and it costs the site owner in terms of lost business. Ready to Buy There are two kinds of site […]
Health and Fitness Web Site
Today, almost anyone can create a health and fitness web site, but not everyone can design one that’s successful. Many of the sites you find on the internet are little more than sales pitches which describe the product or service. The sites don’t have the necessary tools or reflect any creativity to keep a potential […]
Health and Fitness Website Links
Using carefully placed health and fitness website links on other sites can significantly increase the number of your website visits. The search engine process is a complex process that can be influenced by placing one-way links to your website. The more links you have on other sites, the more important the search engine considers your […]
Health and Fitness Web Sites
There are so many health and fitness web sites on the internet, the first task you have to face in an online business is differentiating your website. Standing out in a crowd isn’t always easy unless you are innovative. A well-designed website that takes advantage of both classic and innovative design tools is the key […]
Internet Fitness Resources
There are many internet fitness resources available, which means you need to build your website by focusing on the basics first. The fitness business is very competitive, but with proper website design you will be able to promote your business efficiently and effectively. The basics of website design include using features such as keyword optimization, […]
Internet Fitness Trainers
Internet fitness trainers are trend setters, because they have proven that a personal service can be offered online. The thought of a personal trainer being able to effectively assist someone with an exercise and nutrition program without personally meeting was simply out of the question. Creative use of the internet and effective web design has […]
Internet Marketing and Fitness
Internet marketing and fitness websites together can form a very profitable union. When you have a health and fitness website, it’s important to publicize the site. Online publicizing is composed of some very specific techniques and activities which let the cyber world know your site exists. Sowing Marketing Seeds of Success The point of any […]