Lynn

Shhh… little known secret, SEO is not as important as you might think it is! “WHA!?” Yup, see I actually got my start doing Search Engine Optimization almost 15 years ago so I know a thing or two about SEO, how it has changed, and how relevant it is to your business. In this video,  I go into how to help beginners approach and succeed with SEO. 

I created a video for you today and it’s about writing blog posts.

Blogging can be a headache. Just keeping it real 🙂

In this video I breakdown what a blog is and how to best approach it depending on the goal you are trying to achieve.

As always, you want to write something that people can connect and engage in conversation with.

If you struggle with staring at blank screen with nothing to write then you need to watch this video so you can finally make blogs work for your business.

Here ya go:

Today I want to share some things I know about your conversion rate.

What is a conversion rate?

Well, you take how many people opted in for your offer and divide that by the total number of people who saw that page and multiply it by 100.

So if you had 127 people opt in and a total of 223 people saw your offer page your conversion rate would be 57%.

127/223 * 100 = 56.95%

That’s a HIGH conversion rate.

But not impossible.

In fact, one of my NanoFunnels client is crushing it right now and these are their exact numbers.

Most experts agree that 20% conversion rate is good for a landing page (also called an opt in page). I like to aim for at least a 30% conversion rate.

So a 57% conversion rate is just bananas.

In fact, here are some stats from my current NanoFunnels clients for the March campaign.

As you can see, of those that decided to run a March campaign… they’re all hitting the threshold of a good page.

But what I want to do is dive a bit deeper.

The last entry on the image shows a facility that got 32 people to look at its page and of those 6 people opted in. That is a 19% conversion rate.

But look at the 3rd line item down. They got 29 people to look at their page and 9 people opted in. That equals a 31% conversion rate.

Less people looked at their page but they got 3 more leads.

Why?

PS – here’s the big lesson.

These pages are running the same campaign. They look the same. They are identical.

So what could possibly be causing the large difference in conversion rates?

Answer: Their Offer

The only thing that is different about these pages is the offer each person is making.

The offer is the thing that you give to someone in exchange for getting their contact information.

The offer is more suited to its audience where the conversion rate is higher.

Said in plain English… more people want the offer being given on the page converting at 31% versus the page at 19%.

Now you might be saying 2 things at this point in time…

1) “So what’s the secret offer?” It’s nothing special. In fact, the point is that the offer matches THEIR target market. It’s what THEIR target market finds interesting and valuable. And that is different for each of us. Our job is to find what our target market wants and is willing to give you their contact information in order to get.

2) “There isn’t that big of a difference between 19% and 31%, Lynn. So why are you wasting my time?” Because that IS a big difference. If you look at the graphic again you’ll see that in both cases… not a lot of traffic was driven to these pages (a topic for another time). The idea is once you test and see what offer works best for your business… you scale.

Let me repeat… you scale what you know works.

You see… I would never scale an offer that isn’t converting high enough.

Why would I invest $100, $500, or $3000 in paid traffic to a landing page that converts at 19% when I could tweak my offer and get it to be 31% – or 50%?

Why spend all that time and energy getting eyeballs on my offer when I know it isn’t converting well – or worse yet… if I don’t know what it’s converting at?!

Let’s put this into action…

If I send 100 people to the landing page here is what happens:

Page Converting at 19%: 19 leads

Page Converting at 30%: 30 leads

Page Converting at 57%: 57 leads

Think about this… that’s an incredible difference. I sent the same amount of people to the page but could end up with a drastic difference in the number of leads I get in return.

Lets stretch it out even further and scale it (throw more money at advertising to get more eyeballs on my landing page).

If I send 1000 people to the landing page here is what happens:

Page Converting at 19%: 190 leads

Page Converting at 30%: 300 leads

Page Converting at 57%: 570 leads

See the difference now? 19% to 30% might not sound like a big jump but when you start to scale… it shows up big time.

I would much rather have 300 leads than 190 leads.

I went over a lot in this email.

You have to have a landing page.

You have to have an offer that is wanted.

You have to be able to track the number of visitors the landing page gets.

You have to be able to track the number of opt ins you receive.

Once you have this… collect data so you know what offer is more desired. Keep tweaking until you reach at least 30% conversion rate before you scale anything.

Got it? Good 🙂
Love,

Lynn

PS: NanoFunnels is open for the next 3 days if you like what you see and want to get in.

Below is a 15 minute video that shows you 4 different samples of thank you pages. It’s important to know what some options are for thank you pages and also when to use which one 🙂

Get Your Crash Course For Simple-High Converting Sites (FREE Gift) – Click here to get it

In this video, I teach you how to create a website for your business that will generate both leads and sales. I dive into the 3 things your website MUST do to ensure visitors Know, Like, & Trust you so you come off as authentic, genuine, and non-salesy – increasing your engagement, your leads, and your sales.

Here is a recap of this video:

(0:15) What Your Website Is Probably Like Now

(0:27) The Catch 22 You’re Probably In

(1:50) Strategy 1: The Window Display

(2:39) The 4 Items Your Home Page Must Tell Every Visitor

(3:10) Strategy 2: Most People Go for the Sale But Should Focus on This Instead

(3:58) What Needs to Happen Before You Can Generate a Lead or Make a Sale from a Website

(5:26) Strategy 3: They Have to Want It and Understand It

(6:38) Recap

(7:45) BONUS TIP About Copy

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Recently I was asked to be a guest on the Online Trainers Federation Podcast to answer a question from a listener named Dom. Here’s what Dom asked:

“Right now I’m really focused on building my email list before I launch into online training. I have about 300 people, mostly clients, family, friends, but I’m struggling to get new people to join from my website. Originally, I had the typical “join my newsletter” button, but that did nothing, so I created a lead magnet offering a free five day workout plan, but it’s still not converting. Do you have any suggestions that will fix this? Eventually, I’d like to send Facebook traffic to build my list but I don’t want to pay money if it’s not going to convert.”

Want to hear the advice I shared? Listen to the episode here:

[xyz-ihs snippet=”OTF-Podcast”]

Today’s topic requires some visuals so please watch the 11 minute video that breaks down the 6 things your website needs above the fold here.

The video will best be viewed at full screen so go ahead and click the little full screen button in the lower right of the video once it starts playing.