This last weekend I attended a tractor parade.
Yes, you read that correctly. Go ahead and get your sarcastic comments out of the way now 🙂
My oldest son (who is almost 3) LOVES tractors so we gathered the extended family and trekked almost 2 hours to see 200+ tractors drive by.
It took me right back to my childhood hillbilly days for sure. I actually had keys to the tractor at age 7. I was a pro mower and it made my grandfather really proud.
As I was watching the tractors go by I noticed one in particular. It was two older guys riding along in an International 1066 tractor and they were recording the whole thing.
My immediate thought was if two old dudes can record their tractor parade journey… surely we can all do more video for our business.
Here’s the picture I snapped. (and here is a larger one that you can zoom in on because you know you wanna get a closer look!)
I hope you know by now that my style, my brand, is one of honesty and caring about you. I don’t want you running in circles and trying to be everywhere at once.
I don’t want you to be on Twitter, learning FB ads, optimizing your website, doing your own graphic design work for your business cards, networking, servicing clients, boosting posts, writing articles for guest posts, etc etc etc…
Being Everywhere Is NOT the Answer, but Being Where Your Audience Is – Well That Is the Answer.
Video is vital.
You don’t have to run out and buy lights and a fancy camera. I use the Logitech c930 webcam to shoot almost all of my videos. I use the Blue Snowball microphone for the audio (it’s better quality). A lot of people recommend the Yeti microphone, but I already had the Snowball. For my Facebook live videos I just use my Samsung Galaxy S7 phone.
That’s it. And before I invested in the c930 and the Snowball… I used my laptop webcam and built-in microphone.
I’ll be creating more and more How To videos on these topics for The Coffey Club members very soon. If you’re not yet a member consider getting on board right now. It’s good stuff and keeps you connected to what actually works in growing your business. It’s legit. I even have testimonials 😉
So the Point… Don’t Make Connecting with Your Audience Into a Big Ordeal.
Take a simple cell phone video and send it to your list, post it to your website, add it to your Facebook page. And repeat.
Your audience likes you. They trust you. They want to hear from you so long as you give them value.
If these 2 old hillbilly tractor dudes can remember to shoot video… surely we can remember more often too 🙂
PS – Members of The Coffey Club are LOVING it. You don’t need to have a website with me to join. Check it out and get all the new training that’s about to be added – and I’m talking training that you can actually implement – not stuff that wastes your time.